The Melanie Newman Salon Essentials’ Purify Collection has been meticulously crafted to meet precise specifications, suitable for all breeds and coat types. This collection harnesses the power of natural, plant-derived ingredients for the ultimate deep cleanse and clarifying shampoo. Purify is formulated to effectively rid the skin and coat of toxins and pollutants by utilizing activated charcoal, Earth’s natural cleaner. While removing build-up in the coat, Purify also leverages natural antioxidants to maintain the coat’s health and strength. What’s more, it serves as a natural whitener without the use of harsh bleaching agents.

Melanie Newman Salon Essentials’ Purify collection is formulated for all breeds, featuring a formula designed to cleanse toxins from the skin and coat, leaving your cherished pet looking and feeling revitalised.

• Provides deep cleansing
• Eliminates toxins and pollutants from the coat and skin
• Acts as a natural whitener
• Eliminates odours
• Adds volume to the coat